Website Builders · E-commerce Platforms

Shopify vs Wix

Both are website builders and e-commerce platforms. The short answer: choose Shopify if you are brands launching a serious online store; choose Wix if you are small businesses wanting a drag-and-drop website.

Some links on this site are affiliate links. If you buy through them we may earn a commission at no extra cost to you. Our rankings are not for sale; sponsored placements are always labelled.

Shopify logo ShopifyWix logo Wix
Best forBrands launching a serious online storeSmall businesses wanting a drag-and-drop website
Free planNo (trial may exist)Yes
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesWebsite Builders, E-commerce PlatformsWebsite Builders, E-commerce Platforms, AI Website & App Builders
Strengths
  • Built for e-commerce
  • Large app store
  • Reliable hosting
  • Very easy editor
  • Lots of templates
  • Built-in apps
Watch out for
  • Monthly costs add up with apps
  • Transaction fees on some payment setups
  • Switching templates later is hard
  • Free plan shows Wix branding
Visit ShopifyVisit Wix

Which should you choose?

Shopify: Leading hosted e-commerce platform with themes, apps and payments.

Wix: Drag-and-drop website builder with templates, booking, e-commerce and AI site generation.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all website builders compared.