CRM Software

Pipedrive vs Apollo.io

Both are crm software. The short answer: choose Pipedrive if you are small sales teams focused on pipeline management; choose Apollo.io if you are b2B teams finding contacts and running outreach.

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Pipedrive logo PipedriveApollo.io logo Apollo.io
Best forSmall sales teams focused on pipeline managementB2B teams finding contacts and running outreach
Free planNo (trial may exist)Yes
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesCRM SoftwareCRM Software, AI Sales & Lead Generation
Strengths
  • Very clear pipeline view
  • Quick to adopt
  • Good mobile app
  • Free plan
  • Database plus sequences
Watch out for
  • No free plan
  • Marketing features are add-ons
  • Follow privacy and anti-spam laws
Visit PipedriveVisit Apollo.io

Which should you choose?

Pipedrive: Visual pipeline CRM designed around deals and sales activities.

Apollo.io: Sales intelligence and engagement platform with a large contact database.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all crm software compared.