Social Media Management Tools

Metricool vs Zoho Social

Both are social media management tools. The short answer: choose Metricool if you are freelancers and agencies wanting analytics plus scheduling; choose Zoho Social if you are agencies and SMBs managing several brands.

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Metricool logo MetricoolZoho Social logo Zoho Social
Best forFreelancers and agencies wanting analytics plus schedulingAgencies and SMBs managing several brands
Free planYesVerify
PricingSee providerSee provider
Built for IndiaGlobalYes
CategoriesSocial Media Management Tools, Instagram & Creator ToolsSocial Media Management Tools
Strengths
  • Free plan
  • Good analytics
  • Affordable agency plans
  • Zoho CRM integration
Watch out for
  • Advanced features paid
  • Fewer networks than leaders
Visit MetricoolVisit Zoho Social

Which should you choose?

Metricool: Social media planning and analytics including ads reporting.

Zoho Social: Social media management with scheduling, monitoring and reports.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all social media management tools compared.