Social Media Management Tools

Metricool vs Hootsuite

Both are social media management tools. The short answer: choose Metricool if you are freelancers and agencies wanting analytics plus scheduling; choose Hootsuite if you are teams managing many social accounts.

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Metricool logo MetricoolHootsuite logo Hootsuite
Best forFreelancers and agencies wanting analytics plus schedulingTeams managing many social accounts
Free planYesNo (trial may exist)
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesSocial Media Management Tools, Instagram & Creator ToolsSocial Media Management Tools
Strengths
  • Free plan
  • Good analytics
  • All-in-one for larger teams
  • Strong reporting
Watch out for
  • Advanced features paid
  • Expensive for small businesses
Visit MetricoolVisit Hootsuite

Which should you choose?

Metricool: Social media planning and analytics including ads reporting.

Hootsuite: Social media management platform with scheduling, inbox, listening and reporting.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all social media management tools compared.