Email Marketing Software

Mailchimp vs HubSpot CRM

Both are email marketing software. The short answer: choose Mailchimp if you are small businesses starting email newsletters; choose HubSpot CRM if you are small teams starting with a CRM for the first time.

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Mailchimp logo MailchimpHubSpot CRM logo HubSpot CRM
Best forSmall businesses starting email newslettersSmall teams starting with a CRM for the first time
Free planYesYes
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesEmail Marketing SoftwareCRM Software, Email Marketing Software, AI Sales & Lead Generation
Strengths
  • Easy templates
  • Free plan for small lists
  • Strong integrations
  • Generous free CRM
  • Easy to start
  • Huge integration library
Watch out for
  • Gets pricey as lists grow
  • Free plan is limited
  • Paid hubs get expensive as you scale
  • Advanced automation is in higher tiers
Visit MailchimpVisit HubSpot CRM

Which should you choose?

Mailchimp: Email marketing and automation platform with templates and audience tools.

HubSpot CRM: Free CRM with contacts, deals, email tracking and forms, with paid hubs for marketing, sales and service.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all email marketing software compared.