Email Marketing Software

Mailchimp vs Brevo

Both are email marketing software. The short answer: choose Mailchimp if you are small businesses starting email newsletters; choose Brevo if you are businesses that want email, SMS and WhatsApp campaigns together.

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Mailchimp logo MailchimpBrevo logo Brevo
Best forSmall businesses starting email newslettersBusinesses that want email, SMS and WhatsApp campaigns together
Free planYesYes
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesEmail Marketing SoftwareCRM Software, Email Marketing Software, WhatsApp Marketing & Business API Tools
Strengths
  • Easy templates
  • Free plan for small lists
  • Strong integrations
  • Pricing based on emails sent
  • Multi-channel messaging
  • Free plan
Watch out for
  • Gets pricey as lists grow
  • Free plan is limited
  • Daily sending limits on free plan
Visit MailchimpVisit Brevo

Which should you choose?

Mailchimp: Email marketing and automation platform with templates and audience tools.

Brevo: Formerly Sendinblue — email, SMS and WhatsApp marketing with a built-in CRM.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all email marketing software compared.