Email Marketing Software

Kit (ConvertKit) vs HubSpot CRM

Both are email marketing software. The short answer: choose Kit (ConvertKit) if you are creators selling digital products and newsletters; choose HubSpot CRM if you are small teams starting with a CRM for the first time.

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Kit (ConvertKit) logo Kit (ConvertKit)HubSpot CRM logo HubSpot CRM
Best forCreators selling digital products and newslettersSmall teams starting with a CRM for the first time
Free planYesYes
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesEmail Marketing SoftwareCRM Software, Email Marketing Software, AI Sales & Lead Generation
Strengths
  • Built for creators
  • Good automations
  • Free plan
  • Generous free CRM
  • Easy to start
  • Huge integration library
Watch out for
  • Design templates are minimal
  • Paid hubs get expensive as you scale
  • Advanced automation is in higher tiers
Visit Kit (ConvertKit)Visit HubSpot CRM

Which should you choose?

Kit (ConvertKit): Creator-focused email platform (formerly ConvertKit) with automations and commerce.

HubSpot CRM: Free CRM with contacts, deals, email tracking and forms, with paid hubs for marketing, sales and service.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all email marketing software compared.