WhatsApp Marketing & Business API Tools

Interakt vs WATI

Both are whatsapp marketing & business api tools. The short answer: choose Interakt if you are d2C brands running WhatsApp campaigns and notifications; choose WATI if you are support and sales teams sharing one WhatsApp number.

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Interakt logo InteraktWATI logo WATI
Best forD2C brands running WhatsApp campaigns and notificationsSupport and sales teams sharing one WhatsApp number
Free planNo (trial may exist)No (trial may exist)
PricingSee providerSee provider
Built for IndiaYesGlobal
CategoriesWhatsApp Marketing & Business API ToolsWhatsApp Marketing & Business API Tools, Customer Support & Helpdesk Software, AI Chatbots for Customer Service
Strengths
  • Official API access
  • Shopify and store integrations
  • Easy chatbot builder
  • Team inbox
Watch out for
  • Meta conversation charges are extra
  • Per-conversation charges add up
Visit InteraktVisit WATI

Which should you choose?

Interakt: WhatsApp Business API platform with campaigns, automations, catalogue and shared inbox.

WATI: WhatsApp API platform with team inbox, chatbots and broadcasts.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all whatsapp marketing & business api tools compared.