Email Marketing Software

HubSpot CRM vs Mailchimp

Both are email marketing software. The short answer: choose HubSpot CRM if you are small teams starting with a CRM for the first time; choose Mailchimp if you are small businesses starting email newsletters.

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HubSpot CRM logo HubSpot CRMMailchimp logo Mailchimp
Best forSmall teams starting with a CRM for the first timeSmall businesses starting email newsletters
Free planYesYes
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesCRM Software, Email Marketing Software, AI Sales & Lead GenerationEmail Marketing Software
Strengths
  • Generous free CRM
  • Easy to start
  • Huge integration library
  • Easy templates
  • Free plan for small lists
  • Strong integrations
Watch out for
  • Paid hubs get expensive as you scale
  • Advanced automation is in higher tiers
  • Gets pricey as lists grow
  • Free plan is limited
Visit HubSpot CRMVisit Mailchimp

Which should you choose?

HubSpot CRM: Free CRM with contacts, deals, email tracking and forms, with paid hubs for marketing, sales and service.

Mailchimp: Email marketing and automation platform with templates and audience tools.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all email marketing software compared.