AI Sales & Lead Generation
Apollo.io vs Clay
Both are ai sales & lead generation. The short answer: choose Apollo.io if you are b2B teams finding contacts and running outreach; choose Clay if you are growth teams enriching leads with AI.
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| Best for | B2B teams finding contacts and running outreach | Growth teams enriching leads with AI |
|---|---|---|
| Free plan | Yes | Yes |
| Pricing | See provider | See provider |
| Built for India | Global | Global |
| Categories | CRM Software, AI Sales & Lead Generation | AI Sales & Lead Generation |
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| Visit Apollo.io | Visit Clay |
Which should you choose?
Apollo.io: Sales intelligence and engagement platform with a large contact database.
Clay: Data enrichment platform combining many data sources and AI research.
The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.
Not sure either fits? See all ai sales & lead generation compared.