CRM Software

Apollo.io vs Brevo

Both are crm software. The short answer: choose Apollo.io if you are b2B teams finding contacts and running outreach; choose Brevo if you are businesses that want email, SMS and WhatsApp campaigns together.

Some links on this site are affiliate links. If you buy through them we may earn a commission at no extra cost to you. Our rankings are not for sale; sponsored placements are always labelled.

Apollo.io logo Apollo.ioBrevo logo Brevo
Best forB2B teams finding contacts and running outreachBusinesses that want email, SMS and WhatsApp campaigns together
Free planYesYes
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesCRM Software, AI Sales & Lead GenerationCRM Software, Email Marketing Software, WhatsApp Marketing & Business API Tools
Strengths
  • Free plan
  • Database plus sequences
  • Pricing based on emails sent
  • Multi-channel messaging
  • Free plan
Watch out for
  • Follow privacy and anti-spam laws
  • Daily sending limits on free plan
Visit Apollo.ioVisit Brevo

Which should you choose?

Apollo.io: Sales intelligence and engagement platform with a large contact database.

Brevo: Formerly Sendinblue — email, SMS and WhatsApp marketing with a built-in CRM.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all crm software compared.